Tinker Hatfield is the designer of some of NIKE‘s most popular and innovative shoes such as the AIR MAX ONE and the infamous AIR JORDAN range – now in its 28th edition. He oversees the ‘innovation kitchen’ where the brand cooks up some of their biggest and best ideas. He is NIKE’s vice president of design and special projects.
He is idolized in the sneaker world. With the name Tinker in domain name for the website, anything to with Nike or Tinker Hatfield will appear in the search engine.
“To help people understand the new air bag technology used in the shoe. It’s gone on to become one of our best sellers and that shoe helped us understand how to sell a story and market our products.” Hatfield